THE GRAMMY NOMINATED ARTIST SAWEETIE UNVEILS THE BREEZY NEW SINGLE ‘CLOSER’ FEATURING H.E.R.

THE GRAMMY NOMINATED ARTIST SAWEETIE UNVEILS THE
BREEZY NEW SINGLE ‘CLOSER’ FEATURING H.E.R. – LISTEN HERE
 
BEST NEW ARTIST + BEST RAP SONG NOMINEE FOR THE APRIL 3rd GRAMMY AWARDS
 
BLOCKBUSTER MUSIC VIDEO FOR ‘CLOSER’ COMING SOON
The Grammy-nominated star Saweetie teams with R&B chart-topper H.E.R. for a breezy, sensual new single, ‘Closer’. The dance-infused track finds the duo serving up playful lines and seductive melodies, reaffirming Saweetie’s penchant for making hits that feel nostalgic, yet uniquely hers. Listen to ‘Closer’ on ICY/Warner Records HERE.
 
‘Closer’ is released as Saweetie’s profile is bigger than ever. With over 3.7 billion career streams to date, Saweetie has been nominated for two Grammy Awards this year, for Best New Artist and Best Rap Song for ‘Best Friend’, which comes hot on the heels of her being named as Billboard’s Women In Music Game Changer. She also hosted this year’s MTV MVAs.
 
Here in the UK, ‘Best Friend’ became Saweetie biggest hit to date as well as her second Top 40 single after ‘Tap In’. ‘Best Friend’ was propelled by huge radio support which included playlists at Radio 1 (B-list), 1Xtra (A-list) and Kiss. She also guested on Little Mix’s Top 10 smash ‘Confetti’.
 
Coasting above funky electric guitar, Saweetie lays out a blueprint for fun: “I wanna fall in love for the weekend/Three boyfriends I don’t know where I’m sleeping/We be thuggin’, clubbin’, f*ckin’/Order room service when we done, that’s the sequence.” H.E.R.’s breathy, emotive hook is a fitting accompaniment. With a beat designed to soundtrack a dancefloor, and lyrics that call you there, ‘Closer’ is a mesmerizing single that demands to be repeated. Buckle up and prepare for a wild ride when Saweetie unveils the Hannah Lux Davis directed video. Stay tuned.
 
The track is also yet another reason to be excited about Saweetie’s forthcoming debut album, ‘Pretty Bitch Music’.
 
‘Closer’ only continues Saweetie’s recent streak of dynamic hits. Before this, she unloaded ‘Icy Chain’, a glitchy, self-assured song she performed on Saturday Night Live in November. Over the past couple of years, she’s also built momentum with infectious tracks like ‘Best Friend’ with Doja Cat and ‘Back to the Streets’ with Jhené Aiko. She also recently contributed ‘Get It Girl’ to Issa Rae’s Insecure: Music from the HBO Original Series Season 5. And in 2021 she shared ‘Attitude’, a confident track that appears on the soundtrack to Halle Berry’s Bruised.
 
It’s all proof of Saweetie’s knack for club anthems filled with memorable hooks and aspirational images of wealth — a.k.a., an Icy Girl lifestyle. Since breaking out with her 2017 single ‘Icy Girl’, she’s unloaded an almost uncountable number of hits expanding her vision of what that lifestyle entails. Her undeniable impact has led to plenty of GRAMMY® Awards buzz with two nominations: Best Rap Song for ‘Best Friend’ and Best New Artist, making Billboard, Variety, and more nominations prediction lists. In addition to partnerships with McDonald’s, MAC, Crocs, and more, Saweetie won a 2021 MTV VMA for Art Direction on ‘Best Friend’, 2021 BET Hip-Hop Award for ‘Hustler of the Year’ and was nominated for an American Music Award and a People’s Choice Award. With ‘Closer’ at her back and her debut album, ‘Pretty Bitch Music’, on the way, Saweetie is in a prime position to make 2022 her best year yet. 
Credit – Pol Kurucz

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