BIG SEAN CELEBRATES FATHERHOOD ON NEW SINGLE AND MUSIC VIDEO“ON UP”

(credit Zamar Velez)

PRE-ORDER FORTHCOMING ALBUM BETTER ME THAN YOU NOW

SEAN TO SIT DOWN WITH CHARLAMAGNE THA GOD FOR A NO-HOLDS-BARRED CONVERSATION ON “OUT OF CONTEXT” STREAMING AT 9AM ET

WATCH THE TRAILER HERE

Ahead of the release of his forthcoming album Better Me Than You, GRAMMY®-nominated multiplatinum artist Big Seanreleases a heartfelt new single and music video “On Up” available now via Def Jam Recordings. Listen HERE and watch HERE.

On the breezy, buoyant, and bold track, sampling Jodeci’s classic hit by the same name, Sean celebrates fatherhood. Backed by handclaps and an upbeat groove, he gets introspective as he muses, “I look into my son’s eyes and still see his innocence. At the same time, he paints a vivid picture of his first year as a dad. Across the verses, he shares knowledge with his baby boy and cherishes the moment, “Close my eyes, picture heaven, and it’s where I’m at. The accompanying visual literally places the viewer in son, Noah Hasani’s shoes. Shot from the baby’s perspective, it captures a candid “day-in-the-life” of the whole family as proud parents Sean and Jhené Aiko show life at home during playtime, bath time and bedtime.

“On Up” marks the third song to be released from the hip hop powerhouse’s eagerly awaited sixth studio album Better Me Than You following the hard-hitting “Yes” which he debuted on Jimmy Kimmel Live!, and the pummeling comeback single “Precision.

Of the forthcoming album’s title, Sean posted an introspective video on social media explaining: “It’s usually better you than me, but I realize when you that one that has to step up and endure it all – endure the extras, maybe break a cycle in your family or change your environment for your circle, or whatever the case may be – when you got to be that one, it’s like you realize that you’re only put there because you’re the one that can handle it. Because that’s the way God made it for you. So you realize that, alright, better me than you because I’m the one that can do it. I’m a better me than you could ever be, you feel me? When I hold my son I feel like, right now it’s on me. It’s on Dad to take the extras, and sometimes it’s on his mama to step up and be that- the person that has to endure it all, but one day, it’s going to be on him. And when it is, I hope he realizes that it’s not a burden. It’s an opportunity. It’s a responsibility that you’re meant for. Better Me Than You.”

Keeping his foot on the gas, Sean will sit down with Charlamagne tha God for an in-depth and unfiltered conversation on his “Out of Context” series streaming Friday, August 2 at 9am ET. Watch the episode trailer now HERE.

Billboard put it best when they declared, “Big Sean season has returned.”

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