CHRISTIAN FRENCH RELEASES “AVALANCHE” ALONG WITH THE MUSIC VIDEO

24-year-old pop singer-songwriter Christian French releases his new track “Avalanche“ along with the music video via Disruptor Records/RCA Records. The video, which is directed by Olivia Shapiro, is Christian’s first taste of new music in 2021. Watch HERE.
 
Christian has spent his career centering his music on the hardships of anxiety and trying to rationalize its impact on mental health through an optimistic filter. But during the pandemic, he found himself stuck: he was struggling with his songwriting prowess, unsure of how to mine inspiration from his experiences in life at a time when quarantine limited the opportunities at hand.
 
For Christian, most of that soul-searching came from the demise of a three-year relationship which jostled the foundation of his approach to writing music. “Avalanche” is a byproduct of Christian reflecting on all his past relationships. It pivots from the introspection of prior releases to an interrogation of what exactly waters the seed of romantic doubt. It’s is a brisk pop song that gallops with passion, contrasting the sober realization that the time has come to move on from his partner. He worked with songwriters Jacob Kasher (Charlie Puth, Selena Gomez) and Jake Torrey (Justin Bieber), as well as producers Andy Seltzer (Maggie Rogers), Pink Slip and inverness.
 
Christian French says, “I’ve found that in every relationship I’ve been in, there always comes this initial thought of me wondering what life would be like without this person, where I start to fantasize a better life on my own.  This thought starts out so innocent, but over time, the more I give that thought attention, the more and more it snowballs into what I actually want.  One simple thought grew into an avalanche.”
 
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Photo Credit: Parker Burr

To Buy/Stream/Watch “Avalanche” 

Multi – christianfrench.lnk.to/avalanche

Official Video – christianfrench.lnk.to/avalanche/youtube

Follow Christian French:

Instagram | Twitter | Facebook | YouTube | TikTok

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