WATCH IT HERE / LISTEN HERE
THE NEW ALBUM ‘LITTLE WINS’ FOLLOWS ON APRIL 19TH – PRE-SAVE HERE
ALBUM LAUNCH SHOW CONFIRMED AT THE LEXINGTON ON APRIL 21ST
Jewelia’s previous single ‘Invisible Wall’ sparked a run of tastemaker attention ahead of the April 19th release of her new album ‘Little Wins’. Growing anticipation for the album has seen Jewelia pick up support across the board, from BBC Introducing, Abbie McCarthy, Amazing Radio, Clash, CLOUT, Daily Star, EARMILK, House of Solo, The Honey Pop and Women in Pop. Now Jewelia shares the official video for her new single ‘Loser’. Watch it HERE.
New year’s resolutions: remember those from back when the days were dark and cold? Studies show that most such ambitions fizzle out around now, and that is a big part of what inspired ‘Loser’. Almost everyone struggles with procrastination and a lack of confidence at times, but that’s entirely normal: self-improvement is a matter of slow steady progress. It’s fitting, then, that ‘Loser’ sounds like a celebration as Jewelia shares her own vulnerabilities within a feelgood early 2000s pop-rock sound with a contemporary bedroom pop edge that will connect with fans of Em Beihold and Baby Queen.
Jewelia explains about the video, “I wanted the music video to depict that state of mind of being ‘stuck in one’s head’, daydreaming and procrastinating instead of doing tasks. You know, when you have a 4-page long to-do list but you’d rather browse holiday packages online, take a nap or play with your cats. On this subject, I have to say that the cats weren’t meant to be part of the video, they sort of happened to ‘crash’ the shoot, and I thought “this is really fitting, I can totally see this ‘loser’ hiding away from the world in her bedroom and singing to her cats!”
‘Loser’ was written by Jewelia, who also produced the track with Andy Denyer. It was completed with mixing courtesy of Niko Battistini (Charlie XCX, Caroline Polachek).
| ‘Loser’ joins ‘Invisible Wall’, ‘Second Best’ and ‘Strong In My Own Way’ in previewing the ‘Little Wins’ album. It marks a valiant evolution in her style, with a focus on laser-sharp pop hooks, nostalgic sonic influences and a flair for sharing relatable issues with both bravery and personality. Fans instantly reacted, leading to £8000 worth of advance backing in a month via a Kickstarter campaign. Jewelia adds, “With this track and the whole album, I’m exploring feelings of inadequacy, feeling mediocre or even like a failure, but I’m also trying not take myself too seriously both musically and visually – after all, in the grand scheme of things, our small day-to-day grievances are not the end of the world, and mindset and attitude can turn everything around”. ‘Little Wins’ is available to pre-order or pre-save HERE. Jewelia will celebrate the release of ‘Little Wins’ by playing a special album launch show at The Lexington in London on April 21st. Tickets are available HERE. Jewelia – real name Iulia Tache – was simultaneously studying law and attending the Music Conservatoire in Bucharest in her homeland of Romania when her desires were pulling in opposite directions. Law’s loss was music’s gain, and London’s too, as she relocated to the UK to make her artist dream a reality. After being compared to Kate Bush and MARINA with her debut album ‘City of My Mind’, she has dropped a steady succession of releases with almost two albums worth of material following since. |
