Tesher adds, “It was a dream come true! Raghav is a legend to me, especially as a fellow Canadian. I always thought he was one of the best artists ever to fuse Indian and western elements in a way that didn’t alienate either audience, which is what I strive to achieve in my music now. I think the fact that we were able to come together and make this record is honestly a generational moment for the culture. Sometimes when you’re making a song you’re not 100% sure if people will like it, but I think people are gonna absolutely love this record.” Raghav was one of the first artists to prove that South Asian artists could crossover into charts across the globe. His four UK Top 10 single spent a total of 22 weeks in the Top 40, while his debut album ‘Storyteller’ sold over 1.4 million copies – and major honours soon followed, including a MOBO, an Urban Music Award, a UK Asian Music Award, and, most recently, a Brit Asia TV Music Award. Regularly able to sell-out stadiums in India, his achievements continued through his follow-up albums, with ‘Identity’ going to #1 in India and the UAE before ‘The Phoenix’ spent more than six months in Canada’s Top 20. He has also worked with artists including and Redman. While Raghav has kept a lower profile in recent years, he is currently connecting with a new wave of younger fans after Norway’s dance troupe The Quick Styleattracted 40 million views in just a week when they performed to his classic track ‘Let’s Work It Out’. Tesher first rose to prominence with a series of genre-bending remixes and mash-ups across YouTube and SoundCloud. He followed a number of viral hits with his official debut single ‘Young Shahrukh’ which is approaching 100 million streams, before hitting big when ‘Jalebi Baby’ took him to more than 3 million monthly listeners at Spotify after just two singles. Drawing upon his South Asian heritage and the western culture he grew up in, Tesher’s music is a synthesis of both elements and possesses a magnetic appeal to both audiences. He showcased that blend with a complete reinvention of the Queen classic ‘A Kind of Magic’ which was recorded during a live performance at Coke Studio. |
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