FRENCH TRAP STAR LETO OPENS THE SERIES
EPISODE 1 OUT TODAY ON YOUTUBE WATCH: HERE
For the first time in its history, GRM Daily’s iconic Daily Duppy format is expanding beyond the UK. In partnership with leading French youth culture platform YARD, the acclaimed freestyle series will launch in France with a new monthly run dedicated exclusively to French rap artists.
Since its launch, Daily Duppy has become one of the UK’s most iconic freestyle formats, providing a platform for some of the country’s biggest artists. Renowned for its stripped-back visual identity and emphasis on lyricism, performance and authenticity, the series has become a defining moment in many artists’ careers.
Now, for the first time, Daily Duppy is expanding beyond the UK, marking a new chapter for one of British rap’s most recognisable formats through a partnership between GRM Daily and YARD.
Over the past decade, the relationship between French and UK rap has grown closer than ever. Artists, audiences and culture now move naturally between Paris and London, with collaborations, shared influences and online communities creating a genuine exchange between the two markets.
Recognising this evolution, GRM Daily and YARD have come together to create a partnership that celebrates the creativity and talent coming out of both countries through one of rap’s most respected performance formats. Daily Duppy France is built around lyricism, individuality and performance, while introducing French artists to new international audiences.
A NEW MONTHLY SERIES LAUNCHES WITH LETO
Daily Duppy France will launch as a premium monthly freestyle series, spotlighting one French artist at a time through an original performance captured with the format’s signature minimalist visual style.
Remaining true to the DNA of Daily Duppy, each episode is designed to showcase artists at their most direct and uncompromising, placing complete focus on writing, delivery and presence.
Each release will follow a coordinated multi-platform rollout, with the audio becoming available on streaming services from midnight before the video premieres exclusively on Spotify for a limited window, ahead of its wider release across YouTube and social platforms later that day.
The launch also marks the beginning of a wider partnership between GRM Daily, YARD and Spotify, bringing together editorial storytelling, artist discovery and premium music content to strengthen the connection between French and UK rap.
The first episode, featuring Leto, will be released today.
“Between Paris and London, things move in both directions, all the time. It’s the ‘wesh’ from our neighbourhoods going viral in London, French Snapchat being heavily followed over there, the London roadman style dressing the youth over here, and Brits taking the Eurostar for the past two years to come to Paris for Fête de la Musique. We’re no longer just exchanging beats and features; we’re exchanging slang, parties and entire sets of references. Launching Daily Duppy in France is really just giving a format to a connection that already exists.” – YARD
“Daily Duppy has always been about providing artists with a platform to showcase lyricism and performance at the highest level, so taking the format beyond the UK for the first time is a really exciting milestone. Partnering with YARD felt like a natural choice given their influence within French youth culture, and together we’re creating an opportunity to introduce incredible French artists to new audiences while celebrating the growing connection between French and UK rap.” – GRM Daily
