Britain’s Got Talent reaches its live semi-finals later this month and, new for this year’s live shows, fans can expect mayhem, laughter and unforgettable moments with a new digital series in collaboration with BGT’s backstage partner, DFS.
Hosted by presenter and social media star, Joe Baggs, the online series will uncover more about the semi-finalists as they join him backstage on the bespoke DFS sofa for games and light-hearted interviews, to lift the lid on their impressive talents and find out what brought them to the BGT stage.
Host Joe Baggs said: “I’ve been watching Britain’s Got Talent with my family for as long as I can remember, so it’s a real ‘pinch me’ moment to be joining as the official digital presenter this series. I’m excited for viewers to join me on the DFS sofa to get all the unbelievable backstage gossip from the live shows. We’ll be first with the news from the BGT semi-finalists in the run up to the all-important live final. It’s going to be glorious chaos.”
In a Britain’s Got Talent first, the new companion series will be exclusive to vertical video platforms – with new shows released each week on BGT’s official Instagram and TikTok channels. The new backstage series is made in partnership with DFS.
Dean Kelly, Senior Brand Partnerships Manager, Fremantle UK said: “We’re absolutely thrilled to be partnering with DFS. Britain’s Got Talent is all about celebrating creativity, personality and unforgettable moments, values that align perfectly with DFS’ commitment to helping people ‘find their thing’. Bringing DFS into the heart of the show creates natural, joyful opportunities for storytelling that we know audiences will love.”
James Brewer, Marketing Director, DFS adds: “We’re excited about our new market-leading partnership with ITV, which puts DFS in the heart of the action in the nation’s favourite shows. With rich cross-channel activity including on set sofas and exclusive backstage content, the partnership allows us to be a part of Saturday night family entertainment in a way that we think our customers will love. We’re looking forward to seeing contestants and customers get involved, and continuing to find new ways to share fun family moments with our audiences.”
Bhavit Chandrani, Director of BE Studios at ITV says:“We’re incredibly proud to team up with DFS on a show as loved as Britain’s Got Talent. By bringing the fun with the access all areas digital series, we’ve created something that feels like a natural fit with the show. It’s a fantastic example of how BE Studio works with brands to create authentic stories that really resonate with our audience.”
Series 19 of Britain’s Got Talent continues on ITV1, ITVX and STV.
