|PREVIOUS PRAISE FOR ‘LIFE’S A BITCH’: “Move over Olivia Rodrigo, Nina Nesbitt is coming for your crown.” – Wonderland “A lovely twirl of retro-synth and magnetic modern pop, all about the highs and lows that come with surviving on the daily.” – Vanyaland “Captures the dichotomy between life’s beauty and existential paranoia.” – Consequence “Reminiscent of a perfect ’80s alt-pop song.” – Euphoria |
Nina Nesbitt’s current single ‘Life’s A Bitch’ took the pop singer-songwriter back to Radio 1’s airwaves with Best New Pop coverage from Mollie King.
It also continued her consistent popularity at streaming services, with a surge of streaming support that spanned highlights including Amazon Music (Brand New Music, Girl Squad), Apple Music (New in Pop, Best New Songs), Deezer (Brand New UK) and Spotify (New Music Friday, Sad Bops) and YouTube Music (on the Popfreshcover). The track is now approaching 2 million streams and views, as Nina’s monthly listeners at Spotify have exceeded 3.1 million.
Now Nina gives ‘Life’s A Bitch’ another moment in the spotlight as she shares an inventive new acoustic performance of the song – watch it HERE.
The intricately textured alt-pop-meets-80s vibes of the original production have been stripped right back for the video. Instead, Nina takes it down to its core elements by layering her live performances of its lead and backing vocals, piano and synth into one recording. Not only does it highlight her multifaceted talents as a vocalist and musician, but this new version also shows that her songwriting has the power to shine in a completely new context.
It’s also engaging visually, as the video’s director Jon Stone filmed and edited together Nina’s performances of the song’s four main stems. Bathed in moody purple-lighting, it creates the illusion of there being four Ninas in her home studio – a striking but relatively simple way of giving the solo performance format a grander aesthetic. Nina says, “I’m excited to share the stripped back version of ‘Life’s A Bitch with you all. I recorded it in my new studio room and my keys player, Adam, played the piano on it. There’s lots of harmonies and I think it gives you a completely different take on the song. The lyrics are quite sad once you take away the track! The acoustic video is a nod to the official music video, using multiple Nina characters but in a different way this time. They each symbolise a different layer of the production.”
‘Life’s A Bitch’ is Nina’s second single of the year after the sun-kissed pop anthem ‘Summer Fling’. It saw her international profile continue to explode as it accelerated to #1 on TikTok UK’s Hot 50 while also being added to 40 New Music Friday playlists all over the globe. It showed that her global following is continuing to expand exponentially since her second album ‘The Sun Will Come Up, The Seasons Will Change’ amassed a staggering 530 million streams. Fans with an eye for detail may well spot that the plaque that Nina received in recognition of the album’s success is proudly displayed on top of her piano.
‘The Sun Will Come Up…’ elevated Nina to a place in Spotify’s Top 500 artists in the world as while her tracks have featured on over a thousand of the platform’s playlists. Her growing global reputation was further emphasised when she was named by Taylor Swift during her acceptance speech for the Woman of the Decade Award at Billboard’s Women in Music event. Her collaborations to date have included Deacon (‘Long Run’), NOTD (‘Cry Dancing’) and R3HAB (‘Family Values’); a collaboration with singer-songwriters Sasha Sloan and Charlotte Lawrence for ‘Psychopath’, a Spotify female exclusive single; and with global stars Jonas Blue (‘Desperate’) and Sigala (‘Somebody’). A particular highlight was teaming up with Ranji and WHITENO1SE.
The duo had remixed ‘The Moments I’m Missing’ and dropped it at Ultra Music Festival, the reaction being so big that Nina subsequently joined them at a show in Mexico City in front of 20,000 people.
Nina started 2021 by performing as a special guest at Liam Payne’s livestream event ‘LP Show Act 4’. In addition to her own set, she also joined him for the duet ‘For You’.
Last week she performed as one of the main attractions at the first-ever Metaverse Festival alongside deadmau5 and Paris Hilton.
Nina was represented by her custom-made avatar, which was sporting virtual sneakers designed by the leading digital artist FEWOCiOUS.
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