LISTEN HERE / WATCH THE VIDEO HERE
THE LATEST PART OF JD SPORT’S #JDPassItOn CAMPAIGN ON TIKTOK
| Two of the UK’s most distinctive talents, Toddla T and Lady Leshurr, have teamed up to release ‘2Gether Now’, a modern update on The Farm’s 1990 Top 5 classic ‘All Together Now’, which has been adopted as an iconic football song. The track is released as part of JD Sport’s #JDPassItOn campaign on TikTok, which has already achieved a staggering 2.1 billion views. Built around a sample from the original track, ‘2Gether Now’ kicks the song firmly in 2021, with punchy UK hip-hop production from Toddla T and Lady Leshurr’s ferocious full-throttle flow. Her rhymes expand upon the message of unity that the original expressed, this time celebrating the nation coming together as lockdown eases and excitement for EURO 2020 reaches fever pitch. The track’s immediacy will also introduce the song to a whole new audience at TikTok. Listen HERE. Watch the official video HERE. With a huge interest in football related content during EURO 2020, JD Sport’s campaign and hashtag challenge has attracted over 2.1 billion video views, with TikTok users showing off their skills – from football tricks to make-up tutorials, all with a distinct EUROs theme. Football creators such as Pele Newell, Ben Black and Andrew Henderson have all used the track as they’ve joined the challenge. Toddla T is one of Britain’s biggest and most influential producers. His genre-melding beats have been called upon by countless top level artists, including Stormzy, Aitch, Headie One, AJ Tracey and Bugzy Malone. Also a renowned DJ, Toddla T runs his own artist career in parallel to his production work, with three albums and countless singles and EPs to his credit. Described by Dummy as “a no holds barred, whimsical MC with a sharp tongue and representing the pride of female rap,”Lady Leshurr is the Queen of UK Rap. The huge viral success of her ‘Queen’s Speech’ freestyles established her reputation, which she added to in style when she won Best Female Act at the MOBO Awards. She has continued to be a phenomenon in the past year, achieving 37 million streams for her remix of Nathan Dawe x Little Mix’s ‘No Time For Tears’, and being recognised in the Queen’s Birthday Honours with a British Empire Medal (BEM). |
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| See more at TikTok: Lady Leshurr JD Sports |
