WATCH THE SCARFACE INSPIRED VIDEO HERE // LISTEN HERE
“the flourishing talent has a fearless energy on his side; the best is yet to come…” – NOTION
19-year-old rapper, J.I. is on his way up – last month he shared the first track, “Letter 2 U,” off his upcoming, highly anticipated project, Hood Life Krisis Vol 3. The hauntingly melodic track received recognition from Complex, Billboard, XXL and more. Today he’s continues to show he’s a force to be reckoned with –his latest release “Excuse My Pain” is a raw and uncompromising song on which he openly faces his cutthroat demons “I deserve to die in pain, and my heart so cold I got frostbite inside my veins.”
In the “Scarface” inspired video directed by Kid Art, the imagery displays heavy influence from the 1983 cult classic film. While sporting Tony Montana’s classic suit, the Brooklyn rapper recreates scenes from the movie while sharing his moody emotions over a hard-hitting beat. Watch “Excuse My Pain” by J.I. HERE.
This past summer J.I. shared his label-debut EP, Welcome To GStarr Vol. 1 via G*Starr Ent./Geffen Records. The EP featured collaborations with Latin reggaeton artist, Myke Towers as well as features from Lil Durk and Nav. The EP went on to receive major support from Spotify who chose him to be the second artist on their RADAR program (helping share the stories of new emerging global artists with their users) as well as received praise from Vulture, Billboard, Complex, XXL, ABC News, Pitchfork and more. J.I. continues to pave the way within his genre and his evolving sound. Last year his EP, Hood Life Krisis Vol. 1, which includes his summer breakout single “Need Me” (Top 20 at Urban Radio) helped him pave the to becoming the rising start to watch he is today.
