|NEW SINGLE ‘DON’T STOP ME EATIN’’ IS OUT NOW|
WATCH THE VIDEO HERE / LISTEN HERE
THE SINGLE BENEFITS THE TRUSSELL TRUST’S MISSION
TO END THE NEED FOR FOOD BANKS IN THE UK
|*In the first six months of the pandemic, UK food banks provided over 1.2 million emergency food parcels – this is expected to be 1 every 9 seconds this winter*|
*A child needed support from a food bank every 34 seconds between April and September 2020*
|It wouldn’t be Christmas without LadBaby. The foursome’s festive fun has seen them conquer the charts for two years in a row, shooting straight to #1 with ‘We Built This City on Sausage Rolls’ (2018) and ‘I Love Sausage Rolls’ (2019). Today they release ‘Don’t Stop Me Eatin’’, their comedy take on the timeless Journey power ballad, which benefits The Trussell Trust, whose mission is to end the need for food banks in the UK.|
LadBaby’s latest celebration of the tasty pastry snack offers a light-hearted take on the year’s events. But with the humour, there’s also a longing to be reunited with loved ones as shown by lyrics such as “A sausage roll for a shielding mate / In a bag thrown over the gate” and “Give anything to hug my nan / Just one more time.” Listen HERE.
The song is released alongside an equally entertaining video. Clad head-to-toe in sausage roll Santa suits, the family hit the road in the fastest shed in the world. They’re shown spreading some Christmas cheer as they tour various landmarks in the UK. While the shed doesn’t reach its full speed (106 MPH!), decorating it as a Christmas grotto makes for a sensationally strange sight. Watch HERE.
The release of ‘Don’t Stop Me Eatin’’ could also help LadBaby make music history. If it reaches the top of the charts, they’ll become just the third artist ever to achieve three consecutive Christmas #1 singles. Just imagine, LadBaby’s sausage songs could equal the record that’s currently shared between The Beatles (1963-1965) and the Spice Girls (1996-1998).
Behind the fun, however, there’s a serious issue at stake. 1.2 million emergency food parcels have been handed out during the first 6 months of the pandemic which is expected to increase to a rate of one every 9 seconds this winter – a 47% rise on last year. 2 in 5 families now rely on food banks, and a child needed support from a food band every 34 seconds between April and September. We have to do whatever it takes to build a hunger-free future for everyone in the UK. This single can help feed more UK families than any other song in history and end a terrible year on a positive note.
LadBaby said “Last year we filmed and recorded our song at the world famous Abbey Road Music Studios, this year we knew we had to go one better. So we booked the worlds fastest shed on wheels! It’s perfect because not only is it light, nimble and surprisingly comfy, but it’s also social distanced and puts a smile on the face of EVERYONE that sees it!
Help us achieve something far greater than the last two years… Together let’s break a record for a song that helps feed the most UK families than any other song in history. THAT is how 2020 should be remembered. In a year when so much has been lost, don’t stop believing!”
Emma Revie, chief executive of the Trussell Trust added, ““This winter is looking like food banks’ busiest ever, with a parcel likely to be given out every nine seconds. This is devastating. But we know if we come together to push for change, we can build a hunger free future. That’s why we are so grateful to LadBaby for their incredible support a third year running – not only does it mean we can support food banks to provide vital emergency help, but it helps us work in the longer term towards a future where no one needs a food bank. Thank you.”
Originally from Nottingham, LadBaby (Mark Hoyle) lives in Hemel Hempstead with his wife LadBabyMum (Roxanne) and their two children, Phoenix (4) and Kobe (2). Supported by his family, LadBaby started documenting his journey to responsible parenthood in 2016, with his Facebook page and YouTube channel charting his transition from lad-to-dad. Regularly hitting huge numbers for their content, a mix of hilarious parenting hacks and budget saving ideas, the couple’s combined social media accounts now command a following of over 10 million people.
In 2018, LadBaby was named Celebrity Dad of the Year, triumphing over fierce competition from Prince William, Simon Cowell and Rio Ferdinand. And not to be outdone, LadBabyMum was crowned Celebrity Mum of the Year in 2019, having overcome competition from Kate Middleton, Holly Willoughby and Rochelle Humes.