“Timeless, soulful pop that feels instantly familiar.” – The Line of Best Fit
“We bet on Berg for future stardom.” – tmrw
“Unafraid to channel raw emotions.” – Wonderland
| Each single that Lexi Berg has released this year has delivered a new wave of attention for the Swedish-American singer-songwriter’s engaging talent. ‘Into the Sea’, ‘Helpless To Help You’ and ‘Midnight Sun’ have seen Lexi impact in a multitude of ways, with Jo Whiley at Radio 2 and countless key playlists at Spotify and Apple Music connecting her with a burgeoning fan base. Simultaneously, tastemakers The Line of Best Fit, Wonderland and tmrw have highlighted her as rising star, while a long list of famous fans already includes Anya Taylor-Joy, Nicholas Pinnock, Bianca Jagger, Amelia Windsor and Rebecca Ferguson. Lexi’s new single ‘Lonely World’ raises the energy from the melancholy pop of her recent singles, infusing her songwriting with the bite of its forceful guitars and the passion of her refined yet robust lead vocal. Bringing to mind prime Fleetwood Macwith its contrast of enticing melody and volatile emotions, the song’s lyrics are entirely in tune with 2021. “Everyone’s tired of their digital lives,” sings Lexi, “These walls can make you feel so small.” LISTEN HERE. WATCH THE TEASER HERE. But it’s also tinged with hope. As Lexi observes, “The news is so constant and it’s so sad, but there are little moments that bring joy and make you think the world isn’t so bad. It’s still filled with wonder.” Lexi wrote ‘Lonely World’ with the song’s producer Jonathan Quarmby (Lewis Capaldi, James Arthur, Tom Walker) and Wayne Hector (who has scored over thirty #1 hits for artists as varied as Carrie Underwood and One Direction). This summer has seen Lexi introduce her live performances to fans who have discovered her via her recent singles, as well as ‘What If’ from the Netflix hit ‘Pieces Of A Woman’. She followed an impressive Mahogany Session by playing one of her first major festival sets at Wilderness, while her next summer festival stop comes at the Isle of Wight next month. Lexi Berg (full name Alexandra Berglöf) was born in Stockholm, Sweden and grew up on the sea, spending much of her childhood on a houseboat docked next door to an amusement park. A trained classical pianist, Lexi’s talents also flourished as a vocalist in her early teens, prompting offers from labels who were eager to shape her as a future pop star. But after the suicide of a beloved uncle who lived with the family, she left for America, then Edinburgh and London, where she began to explore her own independent path as a songwriter and artist. A turning point in her career came when she sent some early demos to Faris Badwan of The Horrors, which made such an impression that they recorded three tracks together, including ‘What If’. Lexi’s independent hustle – pitching directly to blogs and streaming services – landed her on Spotify and Apple Music playlists where she was picked up by sync companies, leading to the soundtrack of ‘Pieces Of A Woman’ and a deal with the Warner Music UK label EastWest Records. Lexi has created a catalogue of over 100 compositions this year alone. Her key collaborators also include Jimmy Hogarth(Amy Winehouse, Paolo Nutini), Jim Eliot (Ellie Goulding, Foxes), solo artist Benjamin Francis Leftwich, and Sacha Skarbek (Miley Cyrus, Lana Del Rey). All of her recent singles, including ‘Lonely World’, will feature on her eagerly anticipated upcoming debut EP ‘Empire of One’. |
